Nigerian singer Ladé has said she would rather focus on creating authentic and relatable music than constantly chase viral trends.

Speaking in an interview with Saturday Beats, the “Adulthood Na Scam” singer acknowledged the pressure artistes face in an era where songs can quickly go viral on social media.

According to her, however, virality is temporary, while building a lasting music career requires consistency, authenticity and a strong connection with fans.

Ladé said, “I’d rather focus on making honest music that people can keep coming back to than chase trends all the time.”

She advised emerging artistes to appreciate viral moments when they happen but warned against making them the sole measure of success. She encouraged them to continue improving their craft, remain authentic and build careers designed to last.

Reflecting on how her understanding of adulthood has changed since the success of her hit song, “Adulthood Na Scam,” Ladé said she initially thought adulthood was mainly about paying bills.

She said she later realised that adulthood comes with continuous responsibilities, challenges and lessons.

The singer noted that every stage of life brings new responsibilities and versions of oneself, adding that the challenges may not necessarily become easier, but people become stronger and wiser in handling them.

Ladé said she still considers adulthood overwhelming but has learnt to appreciate small victories, give herself grace and enjoy the journey.